Welcome to the Kushi Cult.

The Kushi Market blends unexpected flavor with everyday elevation. We believe in thoughtful design, feel-good products, and happy details. From your closet to your kitchen, great taste shouldn’t be hard to find.

Live Kushi

Samantha Pinto, Founder 

Most people know me from THE ORDER, where I’ve been the Executive Chef — building an experience rooted in food, energy, and community. That same mindset is what led me to create The Kushi Market.

The Kushi Market wasn’t built in a boardroom — it was built from real life.

I grew up surrounded by food, culture, and community. There was always something happening — people coming in, conversations flowing, energy constantly moving. That environment shaped me. It taught me how important experience is — not just what you offer, but how it makes people feel.

At the same time, style became my way of expressing identity. I paid attention to details — how pieces fit, how outfits came together, how confidence could shift just by what you wore. I realized early on that fashion isn’t just about clothes, it’s about presence.

The Kushi Market came from that intersection.

I wanted to create something that felt curated but effortless. A place where streetwear, culture, and everyday lifestyle naturally blend — where you could step in (or log on) and feel like everything just makes sense. From clothing to the overall vibe, nothing is random. Every piece reflects intention, mood, and a point of view.

Building this hasn’t been perfect or linear. It’s been long days, constant learning, and trusting my instincts even when things felt uncertain. But that’s what makes it real.

The Kushi Market is a reflection of everything I’ve been around and everything I’m building toward.

It’s for people who move with intention.
Who understand that style is part of their language.
Who don’t just follow culture — they contribute to it.

And this is only the beginning.

“Being put together isn’t about perfection, it’s about intention — a habit that makes you feel confident and expressive.”

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Curated

We obsess over every detail — from the spice blend to the stitching. If it’s not a little special, it’s not Kushi.

Expressive

The Kushi lifestyle is about joy, a little edge, and choosing what makes you feel most like you.

Joyful

Elevated doesn’t have to mean out of reach. We’re here for the simple joys that turn up the volume on everyday life.